{"product_id":"i-c-o-n-coloracion-fantasia-playful-brights-azul-autentico-90-ml","title":"ICON - Fantasy Hair Color Playful Brights Authentic Blue 90 ml","description":"\u003ch3\u003e \u003cspan style=\"color:#000000;\"\u003eBenefits\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Playful Brights, a color that is deposited in the hair and provides creative freedom.\u003c\/li\u003e\n\n\u003cli\u003e Strong and vibrant colors that can be graduated to turn them into pastel shades.\u003c\/li\u003e\n\n\u003cli\u003e Mix them freely to achieve creative colors as well as any shade in between.\u003c\/li\u003e\n\n\u003cli\u003e Whether the goal is an eye-catching color or a pastel shade, Playful Brights is a service designed to bring excellence and freedom to color.\u003c\/li\u003e\n\n \u003cli\u003eIt can be combined with Ecotech Color, Stained Glass and Ecoplex, and not only that, but the color will also transform with each wash, becoming lighter and creating a whole new whole.\u003c\/li\u003e\n\n\u003cli\u003e It is created with an oil base that promotes a super vibrant and long-lasting color as it retains environmental moisture, keeping hair hydrated and shiny.\u003c\/li\u003e\n\n\u003cli\u003e Its blend of oils retains moisture and adds shine.\u003c\/li\u003e\n\n\u003cli\u003e Its pure pigments add luminosity to the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e \u003cspan\u003eInstructions for Use\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply Playful Brights to hair previously bleached to a level eight or higher to create vibrant, eye-catching tones. Achieve greater intensity on lighter blondes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003col\u003e\n\n\u003cli\u003e With the hair previously washed, remove 50% of the moisture with a towel.\u003c\/li\u003e\n\n\u003cli\u003e Pour the color into a Playful Brights bowl. Using a brush, apply to the desired areas, depositing and saturating the hair.\u003c\/li\u003e\n\n \u003cli\u003eLeave on for 20 minutes. For a more intense color, cover your head with a plastic cap and apply heat for 20 minutes (then let it cool).\u003c\/li\u003e\n\n\u003cli\u003e Rinse thoroughly with water to remove the color.\u003c\/li\u003e\n\n\u003cli\u003e Apply your favorite ICON conditioner and rinse.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"I.C.O.N.","offers":[{"title":"Default Title","offer_id":52487871693143,"sku":"4947","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/2214\/1015\/files\/icon-coloraci_C3_B3n-fantas_C3_ADa-playful-brights-azul-aut_C3_A9ntico-90-ml.jpg?v=1767809423","url":"https:\/\/icon.coserty.com\/en\/products\/i-c-o-n-coloracion-fantasia-playful-brights-azul-autentico-90-ml","provider":"I.C.O.N. Coserty","version":"1.0","type":"link"}